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Lanao del Sur strengthens promotion to attract tourists


The Provincial Tourism Council (PTC) are looking at the natural beauty of Lanao del Sur and the uniqueness of its people and culture as the focus in promoting the tourism sector in the province.

During the PTC organizational meeting last week, the Council members identified competitive tourist destinations and spots across the province and scheduled an ocular inspection of these areas in the third week of November.

After the inspection, the PTC and its Technical Working Group will recommend the needed infrastructures to boost the tourist spots.

The PTC also approved the putting of "I Love Lanao del Sur" emblems in strategic areas of the province.

The promotion of Meranao crafts and food products, especially their unique spice called 'palapa' were also tackled during the meeting to attract prospective tourists to visit the province, not only for its natural beauty but also for its unique products and cuisine.

The Council further plans to focus part of its promotional efforts on halal tourism in a bid to tap the growing market of Muslim tourists.


The PTC was created through an Executive Order dated September 29, 2016 to provide technical support to the provincial government and recommend policies and programs for tourism promotion and development.


The Council is composed of representatives from the provincial government, provincial heads of national line agencies, and representatives from the business and banking sectors. (APB/PIA-10)

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